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Outline your framework

Out comes a bunch of articles that rank high (obviously!)

These articles should come from pretty trusty sources, and linking to high-ranking content from credible sources in your article can boost SEO.

Plough through a few, and you should get a pretty good sense of what useful information you can gather from them.

Repeat for a few more keywords/phrases or related keyword/phrases…

(Note down the URLs as you go along so you don’t have to wonder “where did I see this??!”)

By now you should have Circles VERY good idea what resources you have at your fingertips that are SEO-worthy.

3. Define your POV

Here’s the thing – if you just follow a formula and aggregate a bunch of information, you may get the eyeballs but you probably won’t get the following, be known for your unique positioning, build credibility or boost your expert status (which will all lead to clients, sales and all the good stuff.)

To make this whole content marketing thing really work for you – my maverick-preneur friend, you need to express a unique POINT OF VIEW boldly and unapologetically.

Articulate your values, beliefs, POV, personality… and why all these matters to your readers so your can create content that truly connects, resonates and converts.

What’s your ANGLE on this topic?

How are you going to FRAME your POV?

How can you weave a NARRATIVE using the information you found in your research (step 2) that will lead to and support your POV?

4. Outline your framework

Now you’ve the raw materials, let’s give your narrative a framework to arrange the talking points in a way that makes sense.

First, define the problem – what’s the biggest problems or challenges your readers face in this particular topic that also highlight your expertise?

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